Fresh, Festive and Dynamic !
The new Stageline SL50 Mobile Terrace designed and built for Molson Coors summer star product : the Coors Light Iced T.
When Palmer Audio, an Ontario based company, came to us with this project, they already had a clear idea of the client’s requirements. Molson Coors was doing its biggest new product launch in 10 years, and were looking for a new and inventive way to create a brand experience at the retail level for their customers and consumers.” Ultimately they were looking for a solution that would have a substantial amount of visual and experiential impact while simultaneously allowing them the flexibility to travel and create this experience multiple times in one day”, says Jami McCarthy from Palmer Audio.
The goal was to make an easy and fast to operate product that could be utilized by nearly anybody. It resulted in an extremely brandable, versatile and chic mobile terrace that allows for 35 people to safely hang out. The roof is partially made of manually retractable canopies that can be either deployed or folded down depending on the weather. The 20' x 16' mobile terrace can be towed by a standard pick up truck and easily parked in tight areas, therefore allowing access to smaller streets without disturbing traffic. Extension platforms can also be installed for greater surface.
The unit can be used in various locations such as retail environments/parking lot samplings, golf tournaments, beer festivals, indoor trade shows, music festivals, etc.